I Can’t Wait for 10,000 Feet!

Originally launched as a technology solution, Gogo wanted to shift their business model to drive consumer preference as in-flight internet access became more available and competitive, by allowing users to stay connected, and providing them with exclusive deals and apps.

The Royal Order was determined to make flying cool again, and expressed this exciting technology in an identifying mark, branding guidelines, web site and application portal. The bold new look nods to the future while referencing classic design elements from the golden era of commercial flight. Within six months of the relaunch, Gogo was widely recognized as category leader, resulting in partnerships with the world’s largest airlines that remain to this day.