Quantifying Dreams

American Family Insurance launched a campaign celebrating the American Dream. For the second iteration, we were tasked with making this dream more tangible and defining the role of AmFam.

We positioned the brand as a cheerleader, issuing a challenge to consumers to pursue their dreams fearlessly. We featured accessible goals that AmFam insures, including home, auto and life. The 360-degree campaign drove engagement specifically in the digital channel, that led to an increase in conversion year over year.